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Forest of bamboo

TOUGH ON PLAQUE,
EASY ON THE PLANET 

BEST EARTH GOODS.

Did you know that Americans throw out 1 billion plastic toothbrushes every single year?

That’s 50 million pounds of waste per year.

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Hey! We’re Ellie and Pia. We’re best friends. We’re also dentists, which means we know a LOT about how to keep smiles healthy. What doesn’t make us smile: how much plastic goes into dental products. It’s everywhere—in toothbrushes, floss, toothpaste tubes and in the packaging they come in. Crazy, right? That’s why we started BEST EARTH Goods: to create a greener way to care for your teeth. We sell eco-friendly, dentist-designed products that won't break the bank. Good for your smile, good for the planet. Because it’s up to all of us to pass on the BEST EARTH we can to the next generation. Ready to green your dental routine?

Adult bamboo toothbrush by BE GOODS

MEET THE BETTER BRUSH

Tough on plaque, easy on the planet. Our ergonomic Moso bamboo toothbrush is designed with high performance, FDA-approved DuPont Tynex® bristles to effectively clean even the hardiest plaque yet soft enough to gently massage the gums.

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THE PERFECT PAIRING

As dentists, we always wondered why floss and toothbrushes are sold separately, when both are essential to your daily oral healthcare routine. That's why we sell them in sets. When your floss runs out, it's time to change your toothbrush.

Adult Bamboo Toothbrush and Floss Kit by Best Earth Goods
Men on sand at ocean with plastic bottles and trash all around them
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DID YOU LIKE YOUR PLASTIC GRILLED OR BAKED?

Plastic waste is a global crisis. Today, so many toothbrushes are thrown out each year in the US that if you laid them end to end, they’d stretch around the Earth over 2  times. All of this plastic ends up as microplastics in our oceans where they wreak havoc on marine wildlife and contaminate the fish and seafood we eat.  Our solution is to create a greener alternative to the conventional dental routine. Our products are 80% biodegradable so less waste ends up in landfill. That’s something we can all feel good about.

Faded Background of Ocean floor with Trash

Our goal is to keep one million plastic toothbrushes and 3000 miles of dental floss out of landfills and waterways by the year 2032. You can help.

Why BE GOODs?

Being good to our one planet starts with you. BEST EARTH GOODS helps you with products that are:

Foggy Forest
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EARTH FRIENDLY

Our products are almost entirely biodegradable or recyclable, so you can feel good knowing that you are helping preserve the BEST Earth for our kids.

Woman smiling with hands framing her mouth
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MOUTH FRIENDLY

Dentist-designed products that clean your teeth and gums just as well as the conventional stuff.

Credit cards on laptop keys
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WALLET FRIENDLY

Sustainable products, minus the hefty price tag.

BUY ONE, GIVE ONE

Adult hand holding bamboo toothbrushes
Adult hand holding bamboo toothbrushes
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Smile!  With your purchase, you helped keep plastic away from our oceans AND donated a toothbrush to someone in need.  For every set we sell, BEST EARTH GOODS donates a toothbrush to an organization serving in-need and at-risk groups.

MEET THE FOUNDERS

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Ellie and Pia, Founders of Best Earth Goods

Meet Ellie and Pia, the floss-wielding besties behind BEST EARTH GOODS. Though they insist that they’re nerds, we know they’re really guardians of your gums and the planet. After more than two decades of helping patients keep their smiles in tip-top condition, these best friends realized that modern dental care was in desperate need of a change. The problem? The industry’s reliance on plastic. Ellie and Pia knew there had to be a better option for their patients’ daily oral healthcare routine, one that helps people keep their mouths healthy while cutting down on the amount of waste that winds up in the environment.

 

Determined to find a solution, the dynamic dentists retreated to their secret laboratory. They tested prototypes. They crunched the numbers. They asked the hard questions: What materials are both effective and sustainable? How do we make eco-friendly dental care affordable for all? Where did I put my car keys?
 
After months of intense focus, the queens of clean reemerged, Better Brush and Fab Floss in hand (car keys too), and BE GOODs was born. Today, they’re on a mission to green America's dental routine, one medicine cabinet at a time.

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