TOUGH ON PLAQUE,
EASY ON THE PLANET
Did you know that Americans throw out 1 billion plastic toothbrushes every single year?
That’s 50 million pounds of waste per year.
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Hey! We’re Ellie and Pia. We’re best friends. We’re also dentists, which means we know a LOT about how to keep smiles healthy. What doesn’t make us smile: how much plastic goes into dental products. It’s everywhere—in toothbrushes, floss, toothpaste tubes and in the packaging they come in. Crazy, right? That’s why we started BEST EARTH Goods: to create a greener way to care for your teeth. We sell eco-friendly, dentist-designed products that won't break the bank. Good for your smile, good for the planet. Because it’s up to all of us to pass on the BEST EARTH we can to the next generation. Ready to green your dental routine?
DID YOU LIKE YOUR PLASTIC GRILLED OR BAKED?
Plastic waste is a global crisis. Today, so many toothbrushes are thrown out each year in the US that if you laid them end to end, they’d stretch around the Earth over 2 times. All of this plastic ends up as microplastics in our oceans where they wreak havoc on marine wildlife and contaminate the fish and seafood we eat. Our solution is to create a greener alternative to the conventional dental routine. Our products are 80% biodegradable so less waste ends up in landfill. That’s something we can all feel good about.
Why BE GOODs?
Being good to our one planet starts with you. BEST EARTH GOODS helps you with products that are:
MEET THE FOUNDERS
Meet Ellie and Pia, the floss-wielding besties behind BEST EARTH GOODS. Though they insist that they’re nerds, we know they’re really guardians of your gums and the planet. After more than two decades of helping patients keep their smiles in tip-top condition, these best friends realized that modern dental care was in desperate need of a change. The problem? The industry’s reliance on plastic. Ellie and Pia knew there had to be a better option for their patients’ daily oral healthcare routine, one that helps people keep their mouths healthy while cutting down on the amount of waste that winds up in the environment.
Determined to find a solution, the dynamic dentists retreated to their secret laboratory. They tested prototypes. They crunched the numbers. They asked the hard questions: What materials are both effective and sustainable? How do we make eco-friendly dental care affordable for all? Where did I put my car keys?
After months of intense focus, the queens of clean reemerged, Better Brush and Fab Floss in hand (car keys too), and BE GOODs was born. Today, they’re on a mission to green America's dental routine, one medicine cabinet at a time.